Dominate your industry with powerful messaging

The "Secret Words" your customers use

Look, we both know the importance of advertising and marketing. But there's really only one thing that makes them truly effective — a powerful message that resonates strongly with your target audience.

A great product is important, yes. But unless you can speak to your audience's hopes and dreams; unless you can convince them that you understand their desires at a deep, visceral level, you will always be buried by competitors who have deeper pockets than yours.

But how do you do that?

You do it by speaking to them in ways that they only use to speak to themselves. You do it by using the "secret words" that they only use in their internal conversations, or with their most intimate friends.

Things like, "Dammit, how does she manage to roll out of bed everyday looking like she's ready for the catwalk?"

When you use those "secret words" with your audience, they will instinctively think, "Wow, this person really gets me. They know me and understand me like nobody else."

Think about it.

Think about the people in your life whom you describe with those words.

Who are they?

That's right. They're the handful of people whom you trust implicitly; whose opinion you value above everyone else's; whose advice you rely on, because you know they have your best interests at heart.

If your customers were to come to consider you in that light, what would the implications be for your business?

You already know the answer to that:

More sales, bigger orders, and viral word-of-mouth customer evangelisation.

At a mere fraction of your biggest competitor's budget, you could be getting multiple times their results from everything you do.

That's where I come in.

Over the past 15 years, I've helped my clients to craft the perfect message for their advertising campaigns, landing pages, email sequences and content marketing strategies, so that every word and image they publish hits its mark.

If this is something you want for your business, then we must talk.

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